ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

Sometimes we get used to our daily routine at work so when a completely different opportunity gets put in front of us we should accept the challenge with open arms.

My latest opportunity was to work on the set of a music video. A few weeks back I met with director, Bryan McNally, who he himself took on a new challenge of filming a music video for Ottawa band Fevers. The week prior to the shoot was packed with meetings, fittings and just getting to know the amazing people who were going to be involved in the creation of the music video. Saturday began bright and early, actually it wasn’t bright at all when my alarm went off at 5 am. I packed my tiny car to the brim with wardrobe for all 5 members of the band and arrived at inMotion studio at 7am to set up.

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

The studio was a bit surreal to me. Prior to walking into the studio I could only imagine what it would be like, but this was in fact a legit movie making studio. As you can tell I know nothing about video production, my job was to make the band look good.

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

The shoot was for Fevers, an indie electronic pop five-piece, and a their song Passion is Dead (Long Live Fashion). This song talks about how sometimes people can be more concerned with their image or superficiality in a relationship. The set was to look like a fashion shoot in a studio where the lighting and equipment is in full view of the camera

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)
ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)

The day wrapped up just before 1am (note: 16 hours after we started) and all the cast and crew were incredibly happy with the accomplishment that could not have happened without the support and hard work of each individual who participated. The hours of raw footage will now be edited down to create the 5 minute video. Keep checking back for the final project and the video release party.

ON SET WITH FEVERS // PASSION IS DEAD (LONG LIVE FASHION)