I have been a huge fan of Lifetime for some time now. I think that one of the reasons that I feel a connection to this brand is because I have seen it evolve over the past few years, paralleling the growth of Slaysh. Lifetime has evolved from art driven tees to a full blown collection that is so on point with what street fashion demands. I would like to think that together we have grown up, stepped up our style, and are looking mighty fine.
As part of their growth Lifetime brought on a female designer to the team to spearhead the women’s collection. It has been amazing to see how the talented Jude Feller has enhanced the brand. Jude Feller is a fashion designer, entrepreneur, and fashion industry veteran. In 1999, she went to school for fashion design and has since gone on a whirlwind adventure throughout the industry of fashion. Jude has worked as a buyer in the costume department for film, a designer for her coveted lily+jae brand, and a teacher and guest speaker at fashion colleges. Currently designing the Women’s collection for Lifetime Collective, her creative style and keen fashion eye perfectly complement the brand. The women’s collection she has designed for Lifetime has Jude written all over it: feminine, flirty style blended with edgy, contemporary masculine touches. It’s another testament that Jude’s talent is boundless, versatile, and always fashionable.
As I was unpacking Lifetime’s fall collection it got me thinking about the creative mind behind the design. The thing that stood out to me the most is that the line has a consistent colour pallet and style. Each piece fits into the collection to tell the story of the season. To find out more about Lifetime’s story and her own I got in touch with designer Jude Feller to ask a few questions.
WERE YOU A FAN OF LIFETIME PRIOR TO BECOMING A PART OF THE DESIGN TEAM?
What if I said no? haha. Of course! It was always a pretty easy brand for me to love!
WHAT WAS THE INSPIRATION BEHIND THE FALL/WINTER 2012 COLLECTION?
Outdoors vs. Bohemia best summarizes this collection from my perspective. The 60′s and 70′s were also a big inspiration which really translates in the prints and patterns. There are elements of escape, adventure and a warm return home.
WAS IT ALWAYS OBVIOUS TO YOU THAT YOU WOULD PURSUE A CAREER IN THE FASHION INDUSTRY? TELL US A LITTLE BIT ABOUT THE PROCESS WHICH BROUGHT YOU HERE. (WERE YOU SEWING YOUR OWN CLOTHES IN HIGH SCHOOL AND SKETCHING DRESSES ON SCRAP PAPER?)
It actually began when I was really young. Looking back, my outfits weren’t the best but they were certainly well thought through. I did begin to pursue it a little more seriously in high school and went off to Fashion Design School here in Vancouver at “Helen Lefaux” in 1999. The rest is history;)
WHAT IS THE ONE PIECE OF CLOTHING THAT YOU JUST CAN’T LIVE WITHOUT THIS FALL?
Hopefully it’s ok that it’s a piece of my own collection? I’m a little obsessed with the Varsity Sweater.
To check out why I have so much love for Lifetime and it’s design team, drop by the shop to see the collection and the Varsity Sweater which we definitely can’t live without this fall either.